Partners in brand

Designing clever brands that captivate and create a sense of purpose and place. 

Partners In Brand is an independently LeD brand collaborative Designed With Founders in mind.
New York, NY
Led by @misssz
Your Brand Partner

Samantha Szakolczay

Creative Direction and Design


With over a decade experience working with corporate and startup clients, Samantha provides partnership at any scale.

Work one-on-one to focus on your existing brands creative direction and design or break new ground with a tight-knit, tailor-made team utilizing Samantha’s creative network for more in-depth brand building.

Samantha Szakolczay 
Client experience

Adobe
Airbnb
Apple
Google
IBM
Johnson & Johnson
Lolli & Pops
Melt Shop
Naadam
Pizzaria Delfina
Pop-up Grocer
Restoration Hardware
Sephora
Sir Kensington’s
Supernatural
Tailor-Made Textiles
Twitter (RIP)
Williams Sonoma
+

Industry Experience

AI
B2B
Beauty
CPG
DTC
F&B
Fashion
Health
Hospitality
Retail
Tech

Brand Services

End-to-end capabilities

Samantha works with you to help you determine what is needed for a successful brand launch.

Brand Strategy

Brand Architecture
Brand Platform & Positioning
Research & Insight
Brand & Product Naming
Content Strategy
Design Strategy

Brand concept

Brand Narrative
Brand Voice
Creative Direction
Art Direction
Casting / Styling
Campaign Development

Brand design

Logotypes & Brand Marks
Type & Iconography
Color & Pattern
Supporting Graphic System
Photography & Illustration Style
Brand Books & Guidelines

Brand Experience

Spatial Branding
Signage & Wayfinding
Packaging Structure & Design
Printed Media & Materials
Digital Experience
Product Development

design retainer

Need design support post launch?

Samantha offers design retainers as part of a wider brand design scope and is dependent on availability.

Approach

Every project, no matter its scale, goes through a holistic and intuitive three step process in order to create impactful brand design that has meaning built into every detail.

Step 1. Learn — Immersion & Strategy

A successful creative process begins with a strategic foundation. We will work together to align and define your brand strategy, identifying your audience and what uniquely sets you apart in the marketplace.

Step 2. Explore — Design & refine

Once the strategic foundation has been laid, it is translated into a set of visual design principles that we use to construct the building blocks for your brands identity. These design principles serve as a common vocabulary and criteria for your brand to be on strategy.

Step 3. Build — Extend & activate

With a clearly defined brand identity in place, we can then build and extend your brand’s presence. This includes key touch points such as packaging, photography, web design, collateral, product design, social media presence, etc.

LET'S BE PARTNERS IN BRAND —

LET'S BE PARTNERS IN BRAND —

Find success with thoughtful brand design. Partners is here to help.

Partners In Brand ℠ — Est. 2023
New York, NY
Led by @misssz